October 15, 2026
The amphitheater at Loudon Municipal Park went close to two decades without a concert series. Between July 3 and October 4, 2026, it had seven shows, all of them free. The grant behind the series runs through 2028, and the town is matching it dollar for dollar. That makes this past summer the first of three funded seasons. It also means the gap between Sunday's closing show and next summer is an off-season, which is a new idea for this park.
The fall and holiday calendar for that off-season is already printed. It runs between the same two places the concerts tied together: the park on Roberson Springs Road and the downtown blocks around Wharf Street.
The Tate & Lyle Performing Arts Center Amphitheater was built in the early 2000s. According to the Levitt Foundation, it once drew concert audiences from across East Tennessee. The stage never went fully dark. In September 2025, Mayor Jeff Harris told WATE that the amphitheater still hosted a number of events every year, but that almost 20 years had passed since its last concert series.
Tammy Roberts, a Loudon ALIVE board member, summed up the situation in that WATE report, calling the amphitheater underutilized.
"We have the venue, we just need to bring the music."
The missing piece was a booking budget. Loudon ALIVE is a 501(c)(3) whose name stands for Advancing Loudon's Industries, Ventures and Entertainment, and it went after that budget.
The Levitt AMP grant isn't a quiet application that gets approved behind closed doors. A public vote picks the finalists, and then the Levitt Foundation and the Tennessee Entertainment Commission review them. In its award announcement, Loudon ALIVE said Loudon County came in first in the statewide voting stage. The group credited the residents, businesses and supporters who shared the link and voted.
The News-Herald reported that the award was a multi-year $84,000 grant, with matching funds committed by the City of Loudon. The city's June 23, 2025 council packet gives the scale. It describes an $84,000 request matched by $84,000 to fund 21 free concerts over three years. Spread across 21 shows, the combined $168,000 works out to about $8,000 per concert, with no ticket charged to anyone.
Loudon wasn't the only winner. It is one of six Tennessee communities in a first-of-its-kind partnership between the Levitt Foundation, the Tennessee Entertainment Commission, and the state Departments of Economic and Community Development and Tourist Development. Together they plan up to 180 free concerts statewide over three years. In a town the Levitt Foundation puts at roughly 6,500 people, landing one of those slots by winning the public vote says something about how the town showed up.
The first season went from Independence Day weekend to the first Sunday in October. Every pairing below comes from the Loudon County Tourism event listings.
| Date | Headliner | Opener |
|---|---|---|
| Friday, July 3 | Wild Blue Yonder | KNOX BOOMBOX |
| Saturday, July 25 | Hudost | The Early Morning String Dusters |
| Saturday, August 1 | Rockie Lynne | Mighty Blue |
| Saturday, August 29 | Louis York | Cole Sitzlar |
| Saturday, September 19 | Mark Taylor | Kendra Campbell Chantelle |
| Sunday, September 27 | Derrick Dove and the Peacekeepers | High School Reunion |
| Sunday, October 4 | The Black Lillies | Mitch Townley, Karen Bowles and David Lauver |
That's seven concerts. It matches what Mayor Harris described to WATE before the award, seven shows a year for three years. The award announcement said "up to 10" concerts a year, so treat seven as the floor the funding was built around, not a firm cap. One more detail on the closing show: the Loudon Parks & Recreation calendar listed it at The Lyric, 320 Grove Street, while the Levitt and tourism listings placed it at the park.
With the grant running through 2028, the Levitt AMP Loudon page now describes a summer series that is coming back. No 2027 lineup has been announced, and Loudon ALIVE's series site is where dates will be posted. In the meantime, the park keeps the role it had all those years without a concert series, as the town's default gathering spot.
Here is the park calendar through the end of the year:
The paranormal festival is the most direct follow-up to the concert series. It puts live music back on the same amphitheater stage less than two weeks after the Black Lillies closed the season.
The second half of the calendar moves to the historic downtown streets. Loudon ALIVE works that side of town too.
Halloween on the Square lands on Saturday, October 24, on Wharf Street. The city's seasonal events page lists it from 2 to 6:30 p.m., and the parks calendar gives a 3 p.m. start. The Halloween Parade follows at 7 p.m. Viewing is along Mulberry Street from Grove to Carter, and lineup is at Legion Park at 6 p.m.
The holiday stretch is busier than a lot of people expect:
Loudon ALIVE also runs its Christmas in Olde Loudon Celebration of Trees. Its events page still shows the 2025 date, so watch for the 2026 date to be posted.
The series and downtown were connected from the start. The News-Herald reported that the series was unveiled at Firefly Lane Wine Bar. At that event, a Loudon-themed song called "Lucky Enough" mentioned local businesses, Tik-Toc Ice Cream Parlor among them.
Firefly Lane sits at 404A Wharf Street, and its Chamber listing names Lee-Ann Kennedy as owner. Its food menu runs from baked brie and charcuterie boards to panini, flatbread pizza and soup. For dessert there's affogato and a Belgian waffle, a good stop before or after the Wharf Street Halloween afternoon. The website and Chamber listing show different hours, so check the website before you go.
A few doors down, Dolci Cafe, Coffee & Crepes at 310 Wharf Street had its Chamber ribbon cutting on March 18, 2026. The Chamber called it a new community addition.
When Roberts made the pitch in 2025, she said the series would be "great for businesses" and "great for vendors." The July 3 listing advertised food vendors, the individual concert listings said food vendors and concessions might be available on site, and the Levitt Foundation says the series is meant to support local businesses. Two more summers of free shows are funded. By the 2028 finale, the amphitheater on Roberson Springs Road is funded for 21 free concerts over three years, after nearly two decades without a concert series.
Whether you've been to every show this summer or just hear the music from your porch, the Jennifer Scates Group team keeps up with the calendar that shapes everyday life in Loudon. If you're curious what your home on this side of the county is worth right now, Jennifer Scates and the team can put together a free home valuation with the same local attention. You can also see more of the town on our Loudon neighborhood page.
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